I’d always grasped and envisioned the potential revenue stream from Block Fees. I’d envision offering Block Fees at a mere $40/year and then having all of my patients naturally flock and sign up.
I got enthusiastic in 2014. I sent notices to all my patients that I was going to offer Block Fees and all the services that would be included. I even had automatic advertisements pop up on tablets whenever patients were in the clinic.
The result: crickets. Essentially nothing.
Over a span of a couple years of offering Block Fees, I had less than a dozen patients sign up. And even then, it was an administrative nightmare trying to track who had an annual plan and sending renewal notices to encourage signing up in subsequent years.
It was an abysmal failure.
I concluded that Block Fees do not work. I convinced myself that charging fee-for-service for uninsured services was the only way to go. After all, lawyers and dentists don’t offer Block Fees. They simply charge for their services.
This was all before 2021, though. Before I found PatientSERV.